| e-loyalty: How to Keep Customers Coming Back to Your Website |  | Author: Ellen Reid Smith
Publisher: HarperCollins
Category: Book
List Price: £18.99
Buy New: £16.19
as of 10/3/2010 09:25 UTC details
You Save: £2.80 (15%)
New (8) Used (8) from £0.96
Seller: elitedigitaluk
Rating:  3 reviews
Sales Rank: 400,478
Media: Hardcover
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.4 x 6.2 x 1.1
ISBN: 0066620708
Dewey Decimal Number: 658.812
EAN: 9780066620701
ASIN: 0066620708
Publication Date: April 5, 2001
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
 A must read for internet managers January 24, 2001
This book absolutely deserves the full five stars. It is a great marketing book that manages to give clear strategic advice but also very practical tools to follow the advice. It is a well structured book, covering strategy and implementation in a balanced way. Furthermore, it highlights the challenges one could face during the implementation and offers ways to address the challenges. Although it is not a book about web design, in the final chapter it gives some very valuable pointers on how the "look and feel" can support your e-loyalty program. I think the book is a must read for internet managers and therefore I am ordering a further 6 copies for my team. Jeroen Visser
Simply Brilliant January 8, 2003
S. B. kiely-jones (Yorkshire)
0 out of 1 found this review helpful
For ANY web site, business or personal, this book explains clearly a whole host of tactics to achieve repeat visits, which is what the long haul in customer retention is all about.
If your site is non-profit making, personal, or just a hobby this book is STILL for YOU unless you don’t care about your pages being viewed at all.
Making your site ‘sticky’ is the name of the game – this useful book comes with a companion website that shamelessly touts for your corporate business but ALSO give more free advice and case studies. Well worth the money!!!
 Read this by all means.. but first.. January 30, 2001
E-Loyalty is all very well. It's a fair review of the standard marketing thinking in this area with a list of web design priorities. I felt that it was best read with books that bring out the nature of the new customer that will be cruising around the web. A book like E-Customer by Max Mckeown does the job by delivering much of the richness of the internet and the way the consumer is evolving. But buy both or just have a look and compare.
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